Target and Intended Audiences

Before we plan the narrative, storyline and script for our title sequence, we had to do some research into what the intended audience would want in an action film, which was our initial genre idea for our production. This research will be useful for our group to use when creating the finished product and could potentially give us new ideas that we possibly hadn't thought of.

When creating the questionnaire, I took into account the kind of information that would be useful when it came to deciding on what would feature in out title sequence.
An example of a question that featured in our questionnaire is:
"What are the main conventions you would expect to see within the opening sequence of an action film?"

After printing off the questionnaires, we distributed them throughout our media class – who would be accustomed to the conventions and necessities of a well-constructed film – and also to members of the public of different age, gender and demographic. We then collected the questionnaires, collaborated the results and evaluated our findings, which follow:


The results from our questionnaire show that people thought there was a gap in the industry for an action film.
This helped to clarify our original ideas for a genre of film, and we decided to go with an action film with an added theme of romance.

The main five conventions people would expect from an action film’s opening sequence are as follows:

- Upbeat music
- Special Effects
- Introduction to main character(s)
- Titles
- Action

When asked to suggest a possible track or artist to feature within an action opening sequence, there were only a few artists named.
One example given was the group Lost Prophets.
We went on to explore this artist and found a track that the whole group though would fit well with our ideas, however due to the specification not allowing us to use copyrighted music, we had to find other sources for our own opening sequence.

Characters that people expect to see within an action film, and the opening sequence are:

- Main protagonist (usually male)
- Female lead
- A bad guy/corporation

When asked what would make a film more interesting out of the following six options, the most popular were:

- Interesting shot types
- Good music
- Lots of action
- Able to relate to the characters
The other two options, Fact or Fictional did not seem to affect the results, suggesting that the target audience we had in mind would not prefer one over the other as long as it was a film of the genre that interested them.

[Photo of questionnaire to be uploaded]

Written by Amy.